Posted by yehoram on April 28, 2000 at 17:39:24:
In Reply to: Do we have more than 2 great customers? plus: exaggerated publicity posted by Richard on April 28, 2000 at 14:47:36:
Dear Richard,
Lets proceed with the "quick and handy dictionary review"...
First, let's define NEWS (information of public interest or recent information). What kind of news would you like to hear about?
Strategy, is disclosed in every public document that we file with the SEC, tactics are not exactly material that one wishes to publish. Also, bear in mind, that using names of corporations in news releases often requires to clear the release with their legal departments prior to each release. So, one good way to piss off your customers is to have them see their names in a news release that was not coordinated with them.
Lastly, the key issue becomes "what makes the company attractive to new investors" as well as "what bring our company to the attention of new customers". When it comes to new customers there is nothing like referrals from satisfied customers. Our sales force uses such endorsements a lot.
Regarding new investors we don't know. Interesting question is how did you learn about Soligen? What made you buy the shares? Definitely not "excessive news releases". Perhaps you telling your friends about Soligen and the due diligence that you made on it will bring more investors? or maybe other unsolicited recommendations such as the Penny Stock Gazette?
In summary, be specific in defining what you and your peers shareholders and potential future customers would be interested in and we will try to address this information without EXAGGERATED (or overstate the importance of) news items.
With you and your fellow shareholders help our new PR campaign could be more successful.
Yehoram